Developing An Online Shopping Cart

The shopping cart (often a supermarket trolley icon is used here because we all understand what this means, an interesting part of the phycology used here) is an intregal part of any Ecommerce site as it allows consumers (or businesses) to purchase goods and or services and to tie together all aspects of ecommerce into one cohesive whole. There is in fact a whole host of ready made shopping cart software available today, however it has the disadvantage of being inflexible and not as customisable as the code that Rouge develop. However, saying that this type of off the shelf software can be a cost effective method to build, edit and maintain your online store.

The Difference Between an Online Cart and the One in the Supermarket

So how does an online shopping cart differ from those found in a supermarket or large DIY store? The best way of describing this is to suggest that you image an invisible shopping cart that you use, placing products that fulfill your desires in it.

When you are through shopping / browsing, you simply click the checkout buttons, completing the transaction by providing the required payment information.

Of course the above requires that you can accept online payments. This, whilst being relatively easy, is still quite a complicated process. It usually entails obtaining a merchant account and accepting credit cards through an online payment gateway, although some some sites stick with the simpler method of accepting payments via PayPal.

Marketing Your Developed Ecommerce Website

Once all is built, you will need a marketing strategy for driving targeted traffic to your site, as well as to entice repeat orders. .

For some definitions and information on Ecommerce, please see:-



https://en.wikipedia.org/wiki/E-commerce
http://searchcio.techtarget.com/definition/e-commerce
http://www.investorwords.com/1637/e_commerce.html



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Developing An Online Shopping Cart