Why Twitter Can Be A Useful Business Ally

Twitter is a great way of publicising your business. It is a networking tool that is quite unique and that can be used to interact and monitor your followers, who will most likely be customers are well. It is its simplicity that makes it so useful, 140 characters or less to provide updates or links and it really can benefit your business.

It does not matter whether your website is offering goods/services or purely for information, Twitter can be used to promote your site. Be wary of being totally self serving though, your followers will not find that attractive, if you find interesting articles, videos, blogs and so on that are relevant to your niche, share the link.  Make use of the URL shortening tool so that you can include longer links in your tweets.

Twitter can be particularly useful in broadcasting your business announcements. If you are launching new products or services, you might have an employment vacancy or if you have a special promotion coming up, Twitter can be implemented to share the information with your followers who may well choose to share it with their followers. Remember that it is a 2 way conversation, it is not just about you sharing what you want people to know, try to engage with followers, even the rude ones! Those can be tricky to deal with but be polite, don’t get dragged into a public argument even if you feel very angry or annoyed.

If you are unfortunate enough to have a crisis, Twitter can be very effective in  controlling how you are perceived by the public. For instance, in the event of a product recall, you can provide the relevant information to your followers via Twitter. It can be useful in customer services as well, disgruntled customers often take to social media these days but if you are aware of a problem you can head it off before it becomes an issue. You can use the platform to explain how to get a refund or exchange, direct them to your customer services department so that you can show that you do care about your customers. It might not just be customers reviewing your products or services, the media can get involved as well, so it is important to respond positively regardless of the review. Where you are given a big thumbs up, thank whoever it is that has been positive.

Twitter is a free marketing tool that can help you grow your business on the internet. You can control the information that is circulated as well as allowing you to have conversations with those who follow you. It only takes a little time each day and it can prove to be a valuable tool for your business.



More than four years after introducing advertising on its platform, Twitter has changed the way businesses create ads. And as with any game in which the rules have shifted, players adapt by developing new strategies.

Since August, advertisers have started by choosing an objective, which can be followers, clicks, retweets, replies or being designated a “favorite” tweet. Or the goal can be measured by conversions — that is, taking an advertiser’s desired action, like producing a sale or a website visit, installing an app or generating a lead.

Ads on Twitter look like regular tweets, except for a yellow arrow and the words “promoted by” under the tweet. They can be shown to users according to their interests, whom they follow, who follows them, location, gender, language, the device they use (down to the operating system) and television shows and films they watch. Advertisers can use a Twitter “card,” a tool that lets them attach photos, videos or a short-form Vine video to their ads and includes a clickable call to action like “read more” or “shop now.”

Debra Aho Williamson, principal social media analyst at the digital market research firm eMarketer, said Twitter dominated real-time marketing tied to news events, television shows and movies. “Twitter is where consumers generally go for breaking news or to talk about what’s happening around them,” she said.

According to eMarketer, 61 percent of American companies now use Twitter for marketing. The platform has been popular among advertisers because the objective-based model means they pay only when there is engagement, Ms. Williamson said. “That means there is little to no wasted spending.” Twitter had 284 million average monthly users on its site as of Sept. 30, according to the company’s third-quarter results, and eMarketer estimated Twitter’s 2014 ad revenue at more than $1 billion.

Twitter’s own research shows that the most effective ads use images or videos, or are relatively short — fewer than 100 characters. Small-business owners using Twitter ads have some other suggestions for what works and what doesn’t.

read more http://www.nytimes.com/2015/01/22/business/smallbusiness/on-twitter-best-advertising-practices-include-narrow-targets-videos-and-brevity.html?_r=0