The Benefits of On-Demand Video Streaming for Corporate Training

On-demand video streaming is associated to a vast range of enterprise benefits, especially when it comes to carrying out trainings and seminars. Numerous case studies suggest that all businesses can benefit from such flexible opportunities and their ability to cut corporate training costs.


Cisco is just one example of a company successfully incorporating on-demand video streaming in its trainings. The Cisco team grew Video streaming word cloudrapidly in the 1990s. This is why the company had to explore creative and cost-efficient possibilities for carrying out both trainings and seminars.


The Cisco team needed to address a vast range of concerns including skyrocketing travel costs, a serious shortage of skilled and experienced IT professionals, growing skill requirements within the industry and serious pressure from the competition.


Company reps understood that the rapid and efficient dissemination of information was crucial for success. The CISCO employee base was geographically-dispersed, which made it very difficult and expensive to carry out trainings – an element essential for maintaining enterprise competitiveness.


To address all of these problems, CISCO decided to rely on a rich media portal. The portal was used to spread different kinds of information ranging from tutorials to graphics and animations. On-demand video streaming turned into a powerful and efficient training tool, enabling employees to access the most user-friendly and intuitive training materials.


Since 2003, the number of “virtual” and video-based CISCO meetings has exceeded the number of person-to-person interactions. Live broadcasting and on-demand video is today used for most of the corporate communication, trainings, seminars and meetings. The results include increased learning, improved content retention, more efficient communication, a higher level of persuasiveness and significantly reduced training and communication costs.


The Multiple Benefits of On-Demand Video Streaming

The Cisco example shows just how efficient the introduction of such a solution can be. Apart from cutting costs, video-based training enhances the learning process by giving professionals access to understandable, intuitive and visual materials.


Streaming is great for reaching a wide audience, regardless of its location. It is the perfect solution for companies that rely on telecommuting professionals and for the ones that have multiple locations. Video-based trainings are used to make sure that all of the employees have access to the same information and are capable of developing the same professional skills and competences.


The reduced cost of training and potentially increased corporate revenue are two of the most important advantages worth mentioning. Carrying out enterprise trainings and seminars is associated to a wide range of costs – travel, lodging, venue rental and meal costs are just some of the associated expenses. All of these can be eliminated through the selection of a video streaming training solution.


The use of on-demand video streaming technology increases the productivity of employees. They learn new skills and the amount of time needed for the execution of tasks is significantly reduced. Both of these results can drive corporate revenue up, increasing the affordability of video-based training even further.


Additional Advantages of Video Training

On-demand streaming is the most cost-efficient enterprise training possibility but the advantages don’t stop there.


On-site training is connected to various limitations. All individuals have to be present at the office or the training venue. The fact that they’ve come, however, doesn’t mean that they’ll understand the session or benefit from the lector. Video steaming facilitates learning at every location, giving people the comfort and the study atmosphere that they need the most.



A study carried out among 700 organizations suggested that on-demand video learning experiences made the rolling out of new products 20 percent faster while decreasing the training expenses by more than 22 percent. Employees mastered the material faster and felt more confident in their skills after participating in such remote training sessions.


Video training also enables companies to respond much faster to changes and innovations in the industry. Learning materials and tutorials become easier to put together because a training is no longer connected to planning dozens of aspects (venue rental, transportation of the remote employees, finding an experienced lector and bringing that professional to the venue, etc). A faster response and the ability to master new technologies will ultimately give companies competitive advantage in the long run.


Finally, on-demand video streaming can be used to carry out a vast range of learning sessions. It is ideal for small group sessions or group discussions on a given topic. On-demand streaming can also be used to carry out Q&A sessions. Instructor-led lectures and tutorials rank as yet another educational opportunities that employees can rely on to learn new skills and boost their productivity.


Furthering employee qualification is of uttermost importance for maintaining competitive advantage. Carrying out training sessions, however, is incredibly expensive for many companies (especially for the ones having remote locations, relying on freelancers or telecommuters). On-demand streaming technology is the best option for dealing with such issues. Apart from decreasing the cost of training sessions, these can enhance learning and enable companies to optimize processes and decrease multiple costs.