Mobile marketing campaigns are considered an effective and powerful tool in the marketing industry. But just like any other marketing strategies, this kind of campaign has its own share of complications. So, in an attempt to somehow make up for these inevitable complications, the marketing industry has learned to take advantage of SMS being sent online and make the most out of it. Experts in the field are convinced that the effectiveness of mobile marketing is tripled when online SMS is incorporated. Marketing firms can now optimize their mobile marketing campaigns through sending short message services (SMS) using the online platform.