Are you concerned about whether your website has been hit with a Google penalty? If so, there’s a good chance that you are feeling a lot of worry and anxiety right now, especially if your livelihood is connected to your online business.
However, when you are armed with the right information, there’s no need to worry, because you will know exactly what to do to determine whether you have been hit with a penalty and what you can do about it. With this in mind, let’s take a closer look at how you can tell whether you have been affected by a Google penalty.
1 using an online penalty checking tool
Perhaps one of the fastest and easiest ways to get an idea about whether you’ve been hit by Google penalty is to use one of the numerous online tools that will allow you to check whether your site has been hit by one of these penalties.
In general, these tools aren’t always 100% accurate, but they will break down the possibility of your website being hit by a penalty into different categories ranging from definitely penalized to highly unlikely. This will certainly give you a quick idea of whether your website is likely to be affected by a penalty, but it may not be fully conclusive.
2 check the Webmaster tools
Any keen Webmaster should have their website signed up to the Google Webmaster tools service, as this will give you a lot of great information about your website for free. Specifically, this is also where Google will tell you directly whether you have been hit by a penalty.
You can expect these penalties to be broken down into two different categories, either manual penalties or automated penalties. If you have been hit by a manual penalty, then there should be a clear message in your Webmaster tools account that will tell you precisely what the penalty is and how you have acquired it. Armed with this information, you should have a better understanding of what to do next.
3 investigate your back links
There’s no denying that one of the most common ways people run afoul of Google’s penalty system is by acquiring unsavoury back links.
Often, this means you may have used a low-quality link building service that has provided your website with a whole host of spamming looking links, and the Google algorithm has rightly picked these up as a wanted attempt at manipulating the search results.
Fortunately, Google allows you to use the disavow tool to exclude any of these bad links that are pointing to your site, and this can greatly enhance your ability to recover from any penalties that you may have incurred through bad SEO practices.
At the end of the day, it’s easy to see that acquiring a Google penalty can be a very difficult and traumatic experience, particularly if you are very dependent on your website when it comes to running your online business. However, now that you know how to check whether you have been penalized, you should know what steps to take next.