Category Archives: social media

Why Twitter Can Be A Useful Business Ally

Williamson said. “That means there is little to no wasted spending.” Twitter had 284 million average monthly users on its site as of Sept. 30, according to the company’s third-quarter results, and eMarketer estimated Twitter’s 2014 ad revenue at more than $1 billion.

Twitter’s own research shows that the most effective ads use images or videos, or are relatively short — fewer than 100 characters. Small-business owners using Twitter ads have some other suggestions for what works and what doesn’t.

read more http://www.nytimes.com/2015/01/22/business/smallbusiness/on-twitter-best-advertising-practices-include-narrow-targets-videos-and-brevity.html?_r=0