Search engine optimisation can be complex and difficult to understand and for anyone trying to rank their site, the array of advice can be utterly bamboozling. SEO is the way in which your website is organised and arranged so that it is listed on the search engines for your particular keywords. It is important that you only ever use good practice so that you do not get penalised by Google’s algorithms. Here are a few tips to help you on your way:
Choose your keywords and key phrases carefully, it is always a good idea to perform a thorough keyword research so that you know what words and phrases are being searched for within your niche. Using the most suitable keywords can really help boost your site in the rankings. It is essential that any keywords that you use are woven naturally into your content and not used over and over again. Vary your keywords as well, there are often many ways to change words so that they are different but mean the same thing.
This leads neatly on to content. Only ever publish your own unique content that is well written and has correct grammar and punctuation. Do not use slang or text speak. You need to remember that whatever you publish, it must provide the reader with something, whether that is information, knowledge, entertainment or whatever, it must be worthwhile. The content you publish on your site needs to be unique on every page, duplicate content is not good and should be avoided at all costs, even if you run an ecommerce site, you should vary the descriptions of the goods you sell for each item.
Linking should not be ignored. Internal, external and backlinks are all valuable when used carefully. You can use some of your keywords as anchor text which will then lead to either another page on your website, your blog or you can use it to link to an authority site which provides reputable information that is relevant to your niche. Obtaining backlinks can be more difficult because you only want links from sites that are equally or higher ranked than yours. One way is to guest blog however, it is important that you understand that whatever you write is of excellent quality and shows you to be an expert in your field. This will gain you a good deal of kudos.
Social media can help you as well so having a prominent profile is vital. People who use social media like to share and like what they read and watch. Remember that SEO does not just apply to written content, video can also be used. Having people viewing and sharing what you are published will help to raise your profile and this will in turn have an influence on the rankings.
There’s been a lot of conversation lately regarding the importance of SEO and its proper implementation in your business’s online marketing efforts.
Some commentators have even asserted that SEO is less effective than ever, irrelevant or even completely dead.
Many observers of online marketing tactics assert that it’s high-quality content, not SEO, that is the so-called “king” these days.
Of course, the topic at hand is far more complex than any black-or-white conversation or theory can reflect; the truth is, high-quality content and SEO have to exist together in a kind of harmonious marriage for your brand to really stand out in search results.
Here are a few important reasons why SEO is actually more important than ever.
The Face of SEO is Changing, For the Better
In the past, because of Google’s under-developed algorithm, a number of “black hat” SEO practices took rise. Think keyword stuffing, spamming, and low-quality, link-building strategies for improving a page’s search results ranking, often without providing any real information on the topic in the search bar.
This led to widespread frustration with dead-end searches on Google, and plenty of companies with undeserved success on page 1 of Google’s results.
Today, Google’s algorithm has been revolutionized, and keyword stuffing is no longer an efficient practice for getting your website to the front page; in fact, Google will slam a website that keyword stuffs with substantial penalties for offering no real value to its searchers.
With its Panda and Penguin updates, Google has been able to snuff out a lot of the keyword stuffing and artificial page rankings, and online searchers and consumers couldn’t be happier.
The Google updates have made high-quality content a necessity, with semantics and contextual relevance adding heft to great online content that deserves to be found by viewers. These changes create an even greater importance for SEO and ensuring that you’re using good SEO practices in your company’s content.
Keeping up with SEO trends in your industry and brainstorming ways to employ sound SEO practices in your content are worthy pursuits.
In the Wake of Mobilegeddon, SEO Can’t Be Overlooked
On May 5 of this year, Google announced that they get more search queries from mobile devices than they do from PCs. As such, they announced impending penalties for websites that didn’t translate seamlessly onto mobile devices, with great user experiences for mobile searchers.
This dramatic change in the way that consumers search for, and find, information means that websites must meet different standards if they want their sites and brands discovered on Google’s results pages. This can mean making major changes to your company’s website so that it translates in a user-friendly, accessible way for mobile users.
There are numerous aspects at play in the world of Google’s mobile search results; the load time of your page is among them. Optimizing pages to load more quickly can have a positive impact on your site’s ranking among mobile users, keeping your brand and company visible to the swath of the online population that surfs the web exclusively on their phones.
Read more at http://www.business2community.com/seo/seo-is-not-dead-4-reasons-its-more-important-than-ever-01250716#ULbU8C6RlZJCMAhc.99