Many people who work in SEO think about how they can manipulate Google so that the sites they are trying to promote will rise in the search results. Of course, there will always be ways and means of manipulating the search results but do bear in mind that the search engines are getting better at detecting such tactics. What the search engines and Google in particular, are trying to do, is to get website owners and bloggers to produce excellent content which is of benefit to anyone searching for information regarding that subject. So, how do you know what the search engines want? Here are a few pointers.
Publishing good content regularly. A website that is active shows that the owner is committed to providing interest to visitors and does care about what appears on their site. It is also important for local businesses to regularly update their sites, not doing so will lead the search engines to think that the site is not worth recommending.
Social media activity. This is an area that can be neglected by businesses but is one that can be very valuable. If you can get visitors to like and share your content, this will be noticed by the search engines and is something that is to be encouraged. If you can spend time working on a select few social media accounts that you have for your business, it is time well spent because you will be able to interact with your followers and will be better placed to know what they want.
Linking to pages within your site. Linking is one of those areas where people can get very nervous about. However, natural links are extremely beneficial to your site and your SEO efforts. Linking the different pages of your site, it suggests to the search engines that your site is interesting and as such, is worth listing. Do not link just one page on your site, vary the links and get them to virtually all pages.
Make sure you write for the human audience. When creating your content, make sure that you are writing for people and not for the search engines. Trying to boost your rankings by keyword stuffing in the content and in the tags is not to be recommended at all. Using this tactic will get your site into penalty faster than you can say keyword stuffing so don’t do it. By all means make use of relevant keywords but use them carefully and naturally. Google is gradually creating algorithms to spot unnatural SEO techniques so be warned.
Become a recognised expert in your field. This might not be quite a difficult as it might seem, by providing expert tips and information on sites such as Reddit will give you authority, which search engines like Google take notice of. In the past, the search engines didn’t really pay much attention to this sort of thing but things are changing and being seen as an expert will boost your own authority as well as your site’s ranking.
I hope these tips will help you better understand what is required to help boost your website in the rankings. Understanding a little bit about what the search engines are looking for in order to rank sites, could help you create an SEO strategy that will give you the edge.