Google has been continuously updating its search algorithms. In addition to the regular updates, Google has also released some big updates such as Panda, Penguin and Hummingbird among others. As a result, the SEO strategies that used to work a few years ago have stopped working. One other effect of these updates has been that a lot of sites which used questionable SEO strategies have been wiped out from the search results. https://youtu.be/fRhA2jwdq7o However, this has also created a problem for marketers and businesses that now have to figure out new strategies that can help them in ranking their websites in the search engines for the desired keywords and phrases.