The days when a business owner could simply choose not to have an online presence are fading fast. Today, if you want your business to thrive and be able to connect with your customers, a decent website is necessity. Not experienced with web design? Don't worry! You don't need to learn programming to set up a highly effective site for your business. Here are some basic strategies that you need to keep in mind. https://youtu.be/BPgZAUHVzdU Identify Your Site's Function As implied above, you might well start out building a website simply because you feel you need one. In order to make your site successful though, you need a goal more specific than "have a website." Think carefully about what sort of site is best suited to the needs of your business and your customers.