Why Aren’t You Using SMS Marketing?

Over the past ten years we've seen a revolution in the way we communicate with each other which has changed social, personal and business interaction in the same way that the invention of the wheel transformed transport. This all relates to the mobile phone. In the UK alone, there are now more mobile phones than people and as of December 2013 there were over 75,000,000 mobiles in the UK for the population of 61,612,300. The mobile phone is becoming so ubiquitous that its estimated that nearly 95% of the population has one. Of these people, almost half regularly access the internet from their smartphone or tablet and the number of SMS messages sent per person per month is just over 200.