SMS marketing is often an underused element of digital marketing. This is could be because businesses fear getting it wrong as well as being perceived as a service that bothers its customers. While this is a danger of poorly-run text messaging advertising campaigns, the relative absence of competitors suggests that well structured campaigns have more opportunities to work well. What's more, far from bothering and frustrating customers, SMS tactics that are correctly executed can really enhance customer service and give consumers a much better experience with your company. http://youtu.be/1u3JRL2Xf6I Among the best methods to improve customer care through the use of SMS is to employ this messaging system for updates and notices.